The Biggest Small Restaurants’ Success Stories of the World: How they made it big with Online Ordering.
The technology has completely changed the way the restaurant industry used to function. Enabled through technology, restaurants now a days are offering their customers a smooth seamless experience serving them on the move. A recent study done by GrubHub, an online and mobile food ordering company has revealed that going the online way has helped a number of restaurants to increase their takeout revenue upto 30%. Also according to the National Restaurant Association, 60% of adults like to take advantage of delivery of foods to their homes or offices. The online ordering is quite easy to implement and also to match up with the ever changing consumer behaviour, being digitally accessible is now a must for restaurant success and survival.
Going the online way has helped a number of restaurants to become a global brand and woo customers worldwide. Lets see some of the biggest small restaurants success stories of the world:
Domino’s — Domino’s is one of the most recognised pizza brands worldwide and going the online way has helped the company to mark its authority in the market. Today the Domino’s stock price is around $72 a share, demonstrating its upward going success graph. In order to make its products accessible to the customers the company has developed a number of apps like Pizza Tracker and Pizza Hero. The latest addition to this is a new iPad app that has a 3-D pizza builder. The entire business of Domino’s is around ordering pizzas, so going the digital way has not only helped the company in maintaining transparency but also provide world class ordering experience to the customers.
CCD — Cafe Coffee Day started the cafe concept in India. Being the pioneer in this field, CCD has slowly and steadily established itself as an iconic brand with a strong base of loyalists. As the brand is quite popular among the youth, the CCD has also gone the app way to attract the tech savvy customers of today. The CCD app is applicable across vast network of cafes helping customers to book their orders online. The app also offers reward points, discounts and download bonuses to woo the youth. The online marketing strategy is really helping CCD in attracting as many customers as possible and stamping its authority in the cafe market.
Starbucks — Starbucks is a globally recognised brand with a huge customer base. It is one of the biggest player in the business of coffee. To maintain its hold on the market and to reach a wider customer base Starbucks went the online way in 2011 and launched its app. Today the company makes 16% of its transaction through the app with over 10 million customers on its mobile payment system that has resulted in an unprecedented growth in its business. The online ordering is helping Starbucks driving over 35 million unique brand interaction every month.
KFC — Kentucky Fried Chicken is the world’s second largest restaurant chain specialising in fried chicken. It is one of the most reputed brand in the restaurant business with a huge loyal customer base. To engage with a wider customer base, KFC has also gone the online way, interacting with people and making them aware of its new products. The KFC app offers app for restaurant ordering that has reduced the ordering and waiting time by 60–70%. Also the app provides cashbacks, discounts and reward points, attracting customers that has led to a surge in the company’s business.
Thus taking the online route has really helped these restaurant giants to reach the pinnacle of success. If you wish to see your restaurant in the same league, look nowhere else than RestroApp. With the experience of developing more than +365 high end mobile apps, our dedicated team of developers will give you the app of your choice. Feel free to reach us at info@restroapp.com. We will revert instantly.
